Prepaid Digital Content
About Stellr Israel
Although Stellr has an emerging focus, its strategic relationship with Microsoft, which was developed with Stellr India and Stellr South Africa, led to the opening of Stellr India with Microsoft as lead content partner.
After careful consideration of the market, it was decided that the best way for Stellr to unlock this market was with a local partner.
In 2018, after assessing potential partners, Stellr decided to establish Stellr Israel as a a joint venture (50/50) with largest entertainment company in Israel, Edlee.
Edlee has a large retail footprint, which would expedite the development of the network. Stellr agreed to provide the technology, know-how and content relationships beyond Microsoft.
Initial progress was slow due to the impact of Covid and geo-political tensions, but the size of the network and content suite is starting to accelerate.
Stellr Israel is a protype for Stellr to enter other niche markets, where it can, with no risk, leverage its technology and content relationships.
