Media
About Colony Live
Colony Live is a consumer-data platform for traditional media brands. It is a software-as-a-serve platform created and engineered by a small team of developers and interaction specialists based in South Africa.
Colony Live has grown from an integrated messaging solution, which is used by 80% of the commercial radio industry in that country, to the unique role it plays across traditional media owners who use multiple sources of data (including 1st party data generation) to build data stories. The product’s success is built on the gap that traditional radio, print, and TV operators have in generating insights, metrics and analytics that demonstrate the impact, commercial potential, and ROI they offer through their traditional platform.
Most tech products offer traditional media owners’ ways to generate digital revenue. Colony Live helps traditional media owners generate traditional media spend using digital metrics, by quantifying the impact of their traditional offering. In this way, Colony Live is addressing the under-served need of traditional broadcast media in demonstrating the primary power it has in generating a response for advertisers. There is a serious lack of insights and metrics for traditional media due to old audience research methodologies, very often delivering insufficient or outdated audience data. This leaves radio stations, print titles, and TV platforms discontent, and, in many instances, unable to address incorrect perceptions of their consumers by advertisers and their agencies.
The core proposition of Colony Live includes the building of user profiles using consumer-engagement data. For many traditional media owners this is the first user data they have ever had for their brand.
Some of our Partners
