Media
About Colony Campaigns
Colony Campaigns is a consumer engagement platform used in commercial promotions. It manages large-scale, mobile, on-pack promotions for many large and small consumer brands by using a wide array of channels, which include SMS, USSD, social media, instant messaging, and Whatsapp.
It has been in operation for nearly 20 years and has secured ongoing relationships with some of South Africa’s biggest FMCG brands, and extends its execution for these brands into several other African countries. Although consumer engagement is at the heart of its service, its most recent growth has been focussed on data – both 3rd and 1st party – for its clients. This focus has offered its clients insights into market dynamics, brand positioning, and the ability to assess target market fit in relation to promotions.
Campaigns can be monitored in real-time, providing quantified results. With Colony Campaigns’ strong capabilities in designing campaigns that deliver return-on-investment, the shift to a data focus has meant clients are able to constantly build a direct-to-consumer base of their customers, and, at the same time, generate insights and intelligence into market dynamics. The full-service suite includes prize sourcing – from big-ticket travel prizes to physical deliveries of tens of thousands of prizes on an individual campaign – and a strong track record in instant digital voucher prize fulfilment.
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